Matt's Kitchen & Bar
The ingredients speak for themselves

It’s American Coastal Comfort Food—simple, comforting, and delicious in a way you’d never expect. Whether you bring in your own fresh catch for us to prepare or come in to order just a few dishes, you’ll want to try everything on the menu.

THE CHALLENGE

78Madison developed a contemporary interpretation of American Coastal Comfort Food to showcase Matt's mastery of the art of coastal cuisine. And with new visions for everything from menus to flyers to everything in between, we affected every employee and consumer touchpoint from the chef's bumper sticker to the hungry parent clicking a PPC banner.