Growing up, Thanksgiving was always my favorite holiday. There’s great food and you get to spend quality time with friends and family. But some aren’t so into it, and they always ask me “but why? What is so special about Thanksgiving?” So I put my list together. THE PREPARATION Now this will come across as...
Here is a marketing truth: existing customers innately have more value than one that requires being won over. The fact is, you either have customers or prospects. One is committed to your brand, and one is not. Yet it feels like businesses continue to dedicate more time and attention to the notion of winning new...