I had a young business owner ask me recently if there was an art to taking a client to lunch, or do you just dine at any place close? My response was that taking a client out to lunch (or dinner for that matter) was more than just a meal; it’s an opportunity to build...
I sat on an advertising panel recently and was asked if there was one thing, outside of my own dedication and hard work, that propelled me into the successful advertising agency career that I have enjoyed. The answer was an easy one… In my day, the James Webb Young Scholarship that I received at the...
The COVID-19 pandemic has undoubtedly reshaped the landscape of work, prompting a massive shift towards remote work for many employees and corporations worldwide. What initially began as a necessity to ensure safety during the pandemic has now evolved into a new normal for countless professionals. As we’ve navigated through this transition, we are continually monitoring...
In case you haven’t noticed, the advertising agency landscape has changed, and the rules of engagement are not always fair. Over the past few years, we’ve written and talked about the advantages that small agencies like 78Madison have, but recently, another trend is worth looking at – the fact that clients themselves are now treating...
As someone who has been knee deep in the advertising agency business for over 40 years, the type of people I look for in 2024 are dramatically different from past decades. In today’s fast-paced and dynamic advertising landscape, success isn’t just about creativity or business acumen alone – it’s about a unique blend of skills,...
As I seem to do more often these days – reflecting upon a 40+ year journey in the advertising agency industry – and given I have a daughter who is an advertising agency executive, I began to think about how the role of Account Manager has changed. From Mad Men days (when I began) to...
At the end of every Super Bowl the clock starts on the countdown to the day that pitchers and catchers report to spring training camp; a subtle reminder that our spring reprieve begins in a few short weeks. The commencement of each new baseball season is celebrated by fans all over the country as our...
Another Ad Bowl – I mean Super Bowl – Sunday is behind us, and I’m sure everyone is standing around the water cooler this morning chatting about the best commercials of the game – are water coolers a thing anymore? I thought the commercials were trying too hard to be creative and on top of...
It’s that time of year again – Super Bowl Sunday – where there is a football game taking place. But we all know the real appeal of this momentous day is the ads. Right? Ok, ok, I own an advertising agency and have been in the business for 46 years now, so I might be...
I recently met with several young advertising agency entrepreneurs whose interest is to someday start their own advertising agency, and the number one question was “What are clients primarily looking for?”. My immediate answer was that all clients crave great communications more than anything else. They want to know that their agency hears them and...