General

Thanksgiving-Food

REASONS TO LOVE THANKSGIVING

With Christmas decorations hitting the storefront as early as late September, it just seems ike Thanksgiving doesn’t get the attention it deserves; I’m not really sure why. Maybe it’s because the holiday falls between Halloween and Christmas, two occasions people really put a lot of effort into. But for me, Thanksgiving is as good as...

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young-man-book-on-head

TELL EMOTIONAL STORIES

When clients ask us to describe the most effective content that can be shared, I always give the answer “if you have the choice, tell emotional stories.” That answer is then followed up with the statement “Trust me, an emotional story will always leave a lasting impression.” From Dove’s “Real Beauty” and Procter & Gamble’s...

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CONNECTED

Have you ever considered there are tens of thousands of businesses making many millions a year in profits that don’t give any real attention to things like twitter, blogs or Facebook? Are they all wrong? Have they missed out? Or is the joke really on us? Every day these successful companies do business through personal...

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alphabet-soup

78MADISON’S ABC’s OF BUSINESS SUCCESS

A Attitude affects outcome. Bad attitudes will destroy a company. B Believe; and be an advocate for your clients/customers, always. C Collaboration drives the best in creative thinking. D Demand excellence in everything you do. E Engage with energy, efficiency, and enthusiasm. F Forget about being right; Just do what is right. G Growing your...

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GETTING BACK IN THE GAME

There is no more one-size-fits-all approach for businesses looking to engage with consumers. Some may opt to invest in addressable ads in linear TV programming, while others might lean into ad-supported video on demand platforms. For others, a mix of targeted email campaigns and paid social media spend might be more appropriate. The variations are...

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ARE YOU SETTLING?

Most of us settle. Rather than pursue, we accept. Our lives become unwitting celebrations of passivity, whether living in Orlando, Florida or New York City. We undervalue our work and perceive ourselves as wage slaves; we consume compulsively, but don’t create; we wish for better lives and yet live vicariously through our smartphones and televisions....

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