General

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BRAND IMMERSION

Recently we’ve been asked what Brand immersion is. In a sentence, Brand Immersion is the act of integrating your brand into your customer’s lifestyle – sort of what we are doing here with blogs. Over the past few years, it has become evident that consumers show preference for brands that engage them on an emotional...

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WHAT DO YOU DO HERE?

Have you ever been asked “what do you do here? It’s an intriguing question, isn’t it? This is actually a line taken from a movie that I once saw while traveling across the country called “Office Space”. It’s actually not a bad movie; if you have some idle time, it is worth watching – in...

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ADVERTISING NEEDS TO BE FUN AGAIN

It’s been a long two years, hasn’t it? Particularly in the advertising agency business. But you know what? It’s time for advertising to be fun again. Agree? Listen, 78Madison has been in the soup with everyone else, but truth be told, it is time that brands stop saying “We’re with you during these unprecedented times”...

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ADVENTURES and LESSONS LEARNED

I recently had lunch with my roommate from Florida State University – we attended in the mid-70’s – and it was good to reminisce about all that has happened in our careers and life. The business world has certainly changed since I embarked on an Advertising Agency career on Madison Avenue in New York City,...

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LONGING TO BE INSPIRED

Every December my wife and I watch the 1954 movie classic “White Christmas” with Bing Crosby and Danny Kaye (music by Irving Berlin). In a nutshell, the guys put on a Christmas show bringing their old Army unit to Vermont to surprise their former commanding officer (now a struggling innkeeper – played by Dean Jagger)....

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REASONS TO LOVE THANKSGIVING

With Christmas decorations hitting the storefront as early as late September, it just seems ike Thanksgiving doesn’t get the attention it deserves; I’m not really sure why. Maybe it’s because the holiday falls between Halloween and Christmas, two occasions people really put a lot of effort into. But for me, Thanksgiving is as good as...

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TELL EMOTIONAL STORIES

When clients ask us to describe the most effective content that can be shared, I always give the answer “if you have the choice, tell emotional stories.” That answer is then followed up with the statement “Trust me, an emotional story will always leave a lasting impression.” From Dove’s “Real Beauty” and Procter & Gamble’s...

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