Your shoes are the first thing people subconsciously notice about you. I guess that means we should wear nice shoes. I’ve got to be honest; I never look at a person’s shoes. If you sit for more than 11 hours a day, there’s a 50% chance you’ll die within the next 3 years. A little...
In the business and marketing world, we’ve all heard the phrase “sense of arrival”. It’s the portion of the overall customer journey that most companies are laser focused on. But is that really the best method by which to create a customer for life? When you think about it, there is not much that is...
As I enter the 45-year mark of this amazing business called advertising, it seems like we have lost so many of the fundamentals that made this industry so powerful, starting with the art of listening. An incredibly important skill for success in the advertising agency business, and yet we seem to have become such poor...
I was reminiscing about the good ole days in the advertising agency business with a friend who like me got their start on Madison Avenue in New York City. Both of us continue to run advertising agencies some 45+ years later, but the paradigm shift in our industry is mind-blowing when you think about it....
I was fascinated by a recent national study that indicated most CEOs feel their brand(s) needed to take a stand on social issues, even though less than a third of consumers want to see politics in marketing – and pretty much the opposite of what every agency seems to be telling its clients. Curious don’t...
Over the years, 78Madison has built quite a few websites – big and small – and has routinely been asked how we go about building the perfect website. In other words what process do we go through if there were no barriers in the way. First and foremost, designing and building a great website involves...
The “way to early” debate on the certain demise of the advertising industry due to AI continues to rage. Over past few months, I’ve had many discussions with folks in the advertising agency business, as well as with photographers, web developers, software engineers and more, and the response to the impact of AI is either...
Consumer marketing professionals who retired 10 years ago would hardly recognize today’s marketing landscape: ChatGPT – Artificial Intelligence (AI) Extended Reality Smartphones Social marketing The massive rise of Mobile A world that’s Video crazy Big Data – Analytics The Metaverse Voice Search TikTok A Cookieless future, And more… Can you imagine what things will...
It’s the new water cooler conversation piece – ChatGPT – the artificial intelligence (AI) that many say will transform (or destroy) their industries. In our circles of course, everyone is asking the question “Will Advertising Agencies become a thing of the past?” Heck, find one college student who hasn’t discovered ChatGPT and I’ll show you...
Effective marketing eludes most people for a couple of reasons. The first is because we, as marketers, have become lazy and enamored with vanity metrics. It’s far easier to brag about impressions and reach of our campaigns than to hold our marketing dollars accountable for metrics that matter. Increased accountability increases predictability. A predictable marketing...