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Thankfulness in Action: Carrying Gratitude into 2025

As another year winds down, we at 78Madison are pausing to reflect on what it means to be truly thankful. Thanksgiving, both the holiday and the sentiment, serves as a reminder to focus on the good in our lives—the big wins, the small joys, and even the challenges that helped us grow. 2024 brought its...

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45+ Years and Counting

78Madison’s CEO Joe Bouch has been plowing away in the same industry – advertising agencies – for over 45 years. When I began my career on Madison Avenue in 1978, the advertising world was a bustling, high-stakes arena, and the agency industry was the beating heart of it all. Over the decades, the industry has...

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The Enduring Value of Great Account Managers

Over the past 25 years, the advertising agency industry has undergone a profound transformation. From the explosion of digital media to the rise of data-driven marketing and automation, advertising agencies have had to adapt to new tools, platforms, and consumer behaviors. Despite this whirlwind of change, one thing has remained constant: the need for great...

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Great Creative Still Matters

In a world saturated with information and content, it’s easy to overlook the profound impact that great creative work can have on all of us. Whether it’s a captivating piece of art, an inspiring story, or a powerful message, the essence of creativity lies in its ability to capture our attention, challenge our thinking, and...

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The Art of Client Lunches

I had a young business owner ask me recently if there was an art to taking a client to lunch, or do you just dine at any place close? My response was that taking a client out to lunch (or dinner for that matter) was more than just a meal; it’s an opportunity to build...

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Is Remote Work, Post-COVID, Working?

The COVID-19 pandemic has undoubtedly reshaped the landscape of work, prompting a massive shift towards remote work for many employees and corporations worldwide. What initially began as a necessity to ensure safety during the pandemic has now evolved into a new normal for countless professionals. As we’ve navigated through this transition, we are continually monitoring...

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