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The Enduring Value of Great Account Managers

Over the past 25 years, the advertising agency industry has undergone a profound transformation. From the explosion of digital media to the rise of data-driven marketing and automation, advertising agencies have had to adapt to new tools, platforms, and consumer behaviors. Despite this whirlwind of change, one thing has remained constant: the need for great...

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Great Creative Still Matters

In a world saturated with information and content, it’s easy to overlook the profound impact that great creative work can have on all of us. Whether it’s a captivating piece of art, an inspiring story, or a powerful message, the essence of creativity lies in its ability to capture our attention, challenge our thinking, and...

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The Art of Client Lunches

I had a young business owner ask me recently if there was an art to taking a client to lunch, or do you just dine at any place close? My response was that taking a client out to lunch (or dinner for that matter) was more than just a meal; it’s an opportunity to build...

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Is Remote Work, Post-COVID, Working?

The COVID-19 pandemic has undoubtedly reshaped the landscape of work, prompting a massive shift towards remote work for many employees and corporations worldwide. What initially began as a necessity to ensure safety during the pandemic has now evolved into a new normal for countless professionals. As we’ve navigated through this transition, we are continually monitoring...

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Bringing Back the Fun

As we age, I think we all reflect on a life once was and reminisce about “how fun things use to be”. Was the advertising agency business more fun back in the day? In my opinion, it was. I was recently sharing with my team that today’s workplace and workday just seems to have become...

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The Advertising Agency Landscape

In case you haven’t noticed, the advertising agency landscape has changed, and the rules of engagement are not always fair. Over the past few years, we’ve written and talked about the advantages that small agencies like 78Madison have, but recently, another trend is worth looking at – the fact that clients themselves are now treating...

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