Development

Young-Boy-BowTie-HandsInPocket

CONCENTRATE ON YOUR STRENGTHS

Was chatting with a friend of mine recently who was telling me how hard he was working to improve on his weaknesses. He said the task was difficult, but hopefully rewarding. I asked him why he was wasting time on weaknesses versus accentuating his strengths. He looked at me dumbfounded. Listen, like many, I worked...

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BRAND IMMERSION

Recently we’ve been asked what Brand immersion is. In a sentence, Brand Immersion is the act of integrating your brand into your customer’s lifestyle – sort of what we are doing here with blogs. Over the past few years, it has become evident that consumers show preference for brands that engage them on an emotional...

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ADVENTURES and LESSONS LEARNED

I recently had lunch with my roommate from Florida State University – we attended in the mid-70’s – and it was good to reminisce about all that has happened in our careers and life. The business world has certainly changed since I embarked on an Advertising Agency career on Madison Avenue in New York City,...

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TELL EMOTIONAL STORIES

When clients ask us to describe the most effective content that can be shared, I always give the answer “if you have the choice, tell emotional stories.” That answer is then followed up with the statement “Trust me, an emotional story will always leave a lasting impression.” From Dove’s “Real Beauty” and Procter & Gamble’s...

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CONNECTED

Have you ever considered there are tens of thousands of businesses making many millions a year in profits that don’t give any real attention to things like twitter, blogs or Facebook? Are they all wrong? Have they missed out? Or is the joke really on us? Every day these successful companies do business through personal...

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