When clients ask us to describe the most effective content that can be shared, I always give the answer “if you have the choice, tell emotional stories.” That answer is then followed up with the statement “Trust me, an emotional story will always leave a lasting impression.” From Dove’s “Real Beauty” and Procter & Gamble’s...
Have you ever considered there are tens of thousands of businesses making many millions a year in profits that don’t give any real attention to things like twitter, blogs or Facebook? Are they all wrong? Have they missed out? Or is the joke really on us? Every day these successful companies do business through personal...
Think about any and every business that exists around the world. It’s daunting. There are so many brands, so many choices, so many claims, and so much clutter for consumers to navigate that the central challenge for any organization is to break through the clutter…to rise above the fray…to separate from the rest. Wouldn’t you...
I’ve been at this for 40 years and have met many people who I thought, wow, they are really, really smart, articulate and ask great questions. To that end I recently interviewed a candidate for an internship at our shop and was floored by the questions. Here they are, and my answers. WHAT INSPIRES YOU...
What is the one-word executives want their companies to be known for but often can’t live up to? Innovative. This word, while overused and often misused, is an important quality and business practice that brands desire, and why they often search for outside partners who are uniquely capable of offering a different perspective, process, and...
Most of us settle. Rather than pursue, we accept. Our lives become unwitting celebrations of passivity, whether living in Orlando, Florida or New York City. We undervalue our work and perceive ourselves as wage slaves; we consume compulsively, but don’t create; we wish for better lives and yet live vicariously through our smartphones and televisions....
Why do we love hotels? Personally I have many reasons, the least of which is that I own an advertising agency that has a deep focus on travel and destinations – hotels. I recently stayed at the Naples Beach Hotel & Golf Club on business, but wished I was on vacation. Oh my, everything about...
A content management system (CMS) is an application that is used to manage web content, allowing multiple contributors to create, edit and publish. Certainly an important component of your Marketing Technology Stack. Content in a CMS is typically stored in a database and displayed in a presentation layer based on a set of templates. The...