Most of us settle. Rather than pursue, we accept. Our lives become unwitting celebrations of passivity, whether living in Orlando, Florida or New York City. We undervalue our work and perceive ourselves as wage slaves; we consume compulsively, but don’t create; we wish for better lives and yet live vicariously through our smartphones and televisions.

These corners we paint ourselves into – it’s no way to live; there’s no adventure, no passion, no hunger for change.

Remember that relentless optimism you once had? The goals you had hoped to achieve, before making that fatal decision to settle in? They’re still there. You just need a nudge to find them. Respond to that little fire in your belly.

You can start that business.

You can get that promotion.

You can ask that girl/boy out.

You can lose that weight.

You can write that book.

You can be a better parent, better husband/wife, better son/daughter.

It simply requires a little courage…a little effort…a little faith. Today, declare war on passivity. Silence that inner voice that insists you’re over the hill, past your prime, unworthy of attaining those dreams.

Get hungry!

Get fired up!

Get Mad! As we like to say at 78Madison!

Do what you know you were called to do, whether it’s to be an advertising agency executive, doctor, engineer, minister, carpenter, plumber, or whatever it is you were called to be.

Joe Bouch
CEO, 78Madison

78Madison is a full-service marketing communications firm – advertising agency – located in Orlando, Florida (Winter Springs). Have some questions? Let’s connect. Email me at

Oh hi there 👋 It’s nice to meet you.

Sign up to receive awesome content in your inbox, every month.

We don’t spam! Read our privacy policy for more info.