Marketing is noisy. Every week, there’s a new “must-do” trend, a new platform to master, or a new tool promising to transform your business overnight. But let’s be honest, most of it doesn’t matter. And for clients and businesses trying to make smart decisions, clarity is more valuable than chasing every shiny object. So, how...
There’s a moment – brief, almost imperceptible – when your audience decides what to do with you. Stay… or leave. Lean in… or scroll past. Engage… or ignore. That moment lasts about seven seconds. And in today’s environment, it’s often even shorter. We like to think people carefully consider messaging, weigh value propositions, and thoughtfully...
In today’s world, anyone and everyone can generate a website in seconds. It’s true. AI can spin one up before your coffee cools. There are templates galore — drag, drop, done. But let’s be honest… does fast mean effective? Sure, it’s easy to click your way to something that looks like a website. But what...
I love AI. I really do. In the advertising world, it’s like suddenly having a 24/7 creative department that never sleeps, never complains about deadlines, and doesn’t charge overtime. It can spit out headlines, draft scripts, create art, and even suggest campaign strategies in seconds. Incredible, right? But here’s the danger: AI’s brilliance can make...
The advertising industry has always reflected the times—adapting, innovating, and evolving in response to societal, technological, and cultural shifts. From the Mad Men days of print and broadcast dominance to the data-driven digital age, agencies have consistently found ways to reinvent themselves. With the advent of artificial intelligence (AI), the industry is once again experiencing...
In an industry where buzzwords and generalizations often cloud the conversation, it’s crucial to peel back the layers and focus on the essence of what businesses truly seek in an advertising agency partner. Despite all the rhetoric about innovation, disruption, and creativity, my 45 years of experience with businesses of all sizes have allowed me...
In a world saturated with information and content, it’s easy to overlook the profound impact that great creative work can have on all of us. Whether it’s a captivating piece of art, an inspiring story, or a powerful message, the essence of creativity lies in its ability to capture our attention, challenge our thinking, and...
As I am approaching 46 years in the advertising agency business – from Madison Avenue to Orlando and everything in between – I am often asked what advice I would give to build a winning local advertising agency. Of course I could write a book on such a subject, but ultimately my readers digest answer...
As we age, I think we all reflect on a life once was and reminisce about “how fun things use to be”. Was the advertising agency business more fun back in the day? In my opinion, it was. I was recently sharing with my team that today’s workplace and workday just seems to have become...
In case you haven’t noticed, the advertising agency landscape has changed, and the rules of engagement are not always fair. Over the past few years, we’ve written and talked about the advantages that small agencies like 78Madison have, but recently, another trend is worth looking at – the fact that clients themselves are now treating...