Have you ever considered there are tens of thousands of businesses making many millions a year in profits that don’t give any real attention to things like twitter, blogs or Facebook?

Are they all wrong?

Have they missed out?

Or is the joke really on us?

Every day these successful companies do business through personal relationships; they consistently deliver great customer service. And it’s working for them! In fact, they’re more successful than most of the businesses who spend hours pontificating about how others lose out by missing social media and the latest wave.

They’re doing business; great business. Not writing about it but doing it.

I’m continually amazed by the number of people and brands on Facebook, Instagram, TikTok, Pinterest, Twitter, YouTube and more. But I’m also amazed by how so many of us are spending our time. The echo chamber we’ve built continues to get larger and louder, year after year after year.

But would you agree with me that more megaphones don’t equal a better dialogue?

We’ve become slaves to our mobile devices and the glow of our screens. It used to be much simpler and somewhere, simple turned into slow. We walk the streets with our heads down staring into 3-inch screens while the world whisks by doing the same.

And yet we’re convinced we are more connected to each other than ever before. Multi-tasking has become a badge of honor. I want to know why.

I don’t have all the answers to these questions, but I find myself thinking about them more and more. In between tweets, blog posts and Facebook updates.

Joe Bouch
CEO, 78Madison

78Madison, is a full-service marketing communications firm located in Winter Springs (Orlando) Florida. A team of creative minds who love finding big ideas in the smallest of details.

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