Think about any and every business that exists around the world. It’s daunting. There are so many brands, so many choices, so many claims, and so much clutter for consumers to navigate that the central challenge for any organization is to break through the clutter…to rise above the fray…to separate from the rest. Wouldn’t you agree?

Today, more than at any time in history, it’s simply not good enough to be “pretty good” at everything.

What is important is that your company, your brand, be THE MOST OF SOMETHING! The most durable. The most efficient. The most luxurious. The most attractive. The most accessible. The most digital. The most creative. The most…

Define your brand. Find the sweet spot. Then relentlessly tell your story. Let people know why they should buy your product/service. Specifically! Allow consumers to be drawn into your brand essence, and then over time, become brand ambassadors. It’s a long term strategy that will work every time, if you are patient.

For far too many years, organizations have been too comfortable with strategies and practices that keep them in the middle of road, where perhaps most customers were at one time. It was safe and secure. But those days have passed us by, and a new generation of consumers want to know why you excel…why you are best…why they should do business with you!

The middle of the road is crowded. Break out of the pack. And to repeat myself, relentlessly obsess about your story in a simple, direct, and supercharged way.

Are you the most of anything?

Joe Bouch
CEO, 78Madison

At 78 Madison, we know it takes fresh insights, engaging storytelling, and fearless creativity to create smart, and strategic brands. Let us show you how.

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