General

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SENSE OF DEPARTURE

In the business and marketing world, we’ve all heard the phrase “sense of arrival”. It’s the portion of the overall customer journey that most companies are laser focused on. But is that really the best method by which to create a customer for life? When you think about it, there is not much that is...

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THE ART OF LISTENING

As I enter the 45-year mark of this amazing business called advertising, it seems like we have lost so many of the fundamentals that made this industry so powerful, starting with the art of listening. An incredibly important skill for success in the advertising agency business, and yet we seem to have become such poor...

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BUILDING A GREAT WEBSITE

Over the years, 78Madison has built quite a few websites – big and small – and has routinely been asked how we go about building the perfect website. In other words what process do we go through if there were no barriers in the way. First and foremost, designing and building a great website involves...

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A MARKETING REVOLUTION

Consumer marketing professionals who retired 10 years ago would hardly recognize today’s marketing landscape:   ChatGPT – Artificial Intelligence (AI) Extended Reality Smartphones Social marketing The massive rise of Mobile A world that’s Video crazy Big Data – Analytics The Metaverse Voice Search TikTok A Cookieless future, And more… Can you imagine what things will...

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WHAT ASSETS ARE YOU BUILDING?

Effective marketing eludes most people for a couple of reasons. The first is because we, as marketers, have become lazy and enamored with vanity metrics. It’s far easier to brag about impressions and reach of our campaigns than to hold our marketing dollars accountable for metrics that matter. Increased accountability increases predictability. A predictable marketing...

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The Advertising Commercial Super Bowl

Super Bowl ads are more than just breaks between gameplay during the biggest sporting event of the year: They offer a glimpse of the country’s mood, along with how major industries are faring, not to mention, down right fun! When Super Bowl LVII kicked off Sunday night with the Kansas City Chiefs taking on the...

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