In the fast-paced, algorithm-tuned world of modern marketing, where AI writes headlines, digital platforms change by the minute, and customer data fuels every strategy, you might wonder: Are the old advertising books still worth reading? Can anything written in the age of Mad Men possibly help in the era of machine learning? The answer is...
In a business landscape increasingly shaped by artificial intelligence, automation, and real-time data analytics, it’s easy to ask: Are the classic principles of marketing still relevant? Has the digital revolution rendered the foundational tenets of branding, positioning, and storytelling obsolete? The short answer? No. The long answer? They may be more important than ever. Yes,...