Thanksgiving is just around the corner. A time that invites us to pause, to reflect, and to give thanks. And yet, when we look around, it can feel like gratitude is in short supply. We live in a world that emphasizes what’s wrong over what’s right. Complaints travel fast, and it’s easy to get caught...
After decades in the ad world, I’ve come to a depressing conclusion: most marketers don’t write anymore, they recycle. They don’t create language; they repeat it. Every time a buzzword pops up, the herd stampedes. Suddenly everyone’s “leveraging synergy” to “move the needle” with “innovative solutions.” The result? A chorus of copy that sounds like...