You did everything “right.” You chose a major. You completed internships. You sought mentors. You landed a job. You worked hard, stayed late, learned the ropes, and built a résumé that actually looks respectable. And now, ten years in, you find yourself asking a quiet but persistent question: Did I pick the right career? This...
There’s a saying that’s been floating around boardrooms for years: “Culture eats strategy for breakfast.” I heard it again today, and it stopped me in my tracks. Not because it’s new, but because it’s still undeniably true, and nowhere is that truth more visible than in the advertising agency industry. Advertising loves strategy. · We...