“Advertising doesn’t create a product advantage. It can only convey it.” Bill Bernbach. Now, many of you who are practicing modern day marketing might be saying to yourself, who the heck is Bill Bernbach. Well, it takes a real ad junkie to know that Bernbach was the godfather of modern advertising. One of the greatest...
This may be the last year we formally rate Super Bowl commercials. Like a lot of things in culture, the sizzle feels like it packed up and left the building. We’ve been circling this thought for a few years now, but this season made it unmistakable: the “commercials” are no longer the event they once...
Mentorship is having a moment again. Programs are being announced, structures are being formalized, and metrics are being discussed. All of that has value. But at its best, mentorship has never been about systems. It has always been about people. That’s why Moroch Partners’ recent announcement of the Jack Phifer Mentorship Program stopped me in...