June 2022


Welcome to 78Madison

As many of you are aware, I bought the advertising agency I had been President of for ten years in 2014 and changed the name to 78Madison. Early on, while there were changes to how we conducted business philosophically, there was not a major shift in approach for our staff or clients. But now, eight...

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Strange question when it comes to the subject of marketing and creativity.  But in short, the answer is yes!  Unfortunately, most advertising agencies are not willing to endure the pain that it takes to end up in the right place on behalf of their clients.  So, what is good pain? Good pain is not accepting...

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