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Are the Tried-and-True Marketing Fundamentals Still Relevant in Today’s AI-Driven World?

In a business landscape increasingly shaped by artificial intelligence, automation, and real-time data analytics, it’s easy to ask: Are the classic principles of marketing still relevant? Has the digital revolution rendered the foundational tenets of branding, positioning, and storytelling obsolete? The short answer? No. The long answer? They may be more important than ever. Yes,...

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A Season of Renewal

Spring is the season of renewal. Nature awakens from its slumber, trees bud, flowers bloom, and the air is filled with the promise of new beginnings. Just as the world around us experiences a fresh start, spring offers a timely reminder that both our personal lives and businesses can benefit from a season of renewal....

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AI

How Advertising Agencies Have Adapted to AI

The advertising industry has always reflected the times—adapting, innovating, and evolving in response to societal, technological, and cultural shifts. From the Mad Men days of print and broadcast dominance to the data-driven digital age, agencies have consistently found ways to reinvent themselves. With the advent of artificial intelligence (AI), the industry is once again experiencing...

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Workplace. Family.

I read a post on LinkedIn recently that said: “Your boss isn’t a friend. Work isn’t a family. Remember that a job is just a job”. Really? I couldn’t disagree more. This shallow statement reflects a mindset rooted in self-preservation, boundaries, and skepticism toward the modern workplace. While there may be valid reasons for such...

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Bible

The Ultimate Branding Story

When we think of the world’s most iconic brands – Tide, Apple, Nike, Coca-Cola, Proctor & Gamble, Google, Facebook, TikTok – they all possess a unique combination of staying power, global reach, and cultural significance. Recently, I was asked by a group of college students what I considered the most compelling branding story in history....

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