There is no more one-size-fits-all approach for businesses looking to engage with consumers. Some may opt to invest in addressable ads in linear TV programming, while others might lean into ad-supported video on demand platforms. For others, a mix of targeted email campaigns and paid social media spend might be more appropriate. The variations are...
Most of us settle. Rather than pursue, we accept. Our lives become unwitting celebrations of passivity, whether living in Orlando, Florida or New York City. We undervalue our work and perceive ourselves as wage slaves; we consume compulsively, but don’t create; we wish for better lives and yet live vicariously through our smartphones and televisions....
Why do we love hotels? Personally I have many reasons, the least of which is that I own an advertising agency that has a deep focus on travel and destinations – hotels. I recently stayed at the Naples Beach Hotel & Golf Club on business, but wished I was on vacation. Oh my, everything about...
Search engine marketing (SEM), of course, is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). While the industry term once referred to both organic search activities such as search engine optimization and paid, it now refers almost exclusively to paid search advertising. Search engine marketing...
A content management system (CMS) is an application that is used to manage web content, allowing multiple contributors to create, edit and publish. Certainly an important component of your Marketing Technology Stack. Content in a CMS is typically stored in a database and displayed in a presentation layer based on a set of templates. The...
Our staff got into a discussion recently on marketing technology stacks. Yes, you might be thinking, why would a boutique advertising agency like 78Madison even care about the subject. Is it even relevant to our clients? The simple answer is, of course it is. Even if it’s only in the smallest of senses, what...
Today’s public relations professionals have skills that propel them much further than the traditionally perceived media relations guru who can write a press release and has key media contacts. The perception of those outside of the public relations industry is what has often leant itself to gratuitous criticism and unattainable results. When deciding on whether or...
The BIG GAME is over, and hopefully you took a peek at our super bowl ad review. If not, check it out on our blog page from last month – www.78madison.com/blogs. Bottom line, whether you bet on the Bucs or the Chiefs, you probably didn’t win or lose as much as Redditors betting on GameStop. ...