Understanding Your Marketing Technology Stack

Our staff got into a discussion recently on marketing technology stacks. Yes, you might be thinking, why would a boutique advertising agency like 78Madison even care about the subject. Is it even relevant to our clients? The simple answer is, of course it is.   Even if it’s only in the smallest of senses, what...

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Benefits of Using a PR Professional

Today’s public relations professionals have skills that propel them much further than the traditionally perceived media relations guru who can write a press release and has key media contacts.  The perception of those outside of the public relations industry is what has often leant itself to gratuitous criticism and unattainable results.   When deciding on whether or...

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