What is the one-word executives want their companies to be known for but often can’t live up to? Innovative. This word, while overused and often misused, is an important quality and business practice that brands desire, and why they often search for outside partners who are uniquely capable of offering a different perspective, process, and...
Most of us settle. Rather than pursue, we accept. Our lives become unwitting celebrations of passivity, whether living in Orlando, Florida or New York City. We undervalue our work and perceive ourselves as wage slaves; we consume compulsively, but don’t create; we wish for better lives and yet live vicariously through our smartphones and televisions....
Why do we love hotels? Personally I have many reasons, the least of which is that I own an advertising agency that has a deep focus on travel and destinations – hotels. I recently stayed at the Naples Beach Hotel & Golf Club on business, but wished I was on vacation. Oh my, everything about...
Search engine marketing (SEM), of course, is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). While the industry term once referred to both organic search activities such as search engine optimization and paid, it now refers almost exclusively to paid search advertising. Search engine marketing...