General

Bing-Crosby-Dean-Jagger

LONGING TO BE INSPIRED

Every December my wife and I watch the 1954 movie classic “White Christmas” with Bing Crosby and Danny Kaye (music by Irving Berlin). In a nutshell, the guys put on a Christmas show bringing their old Army unit to Vermont to surprise their former commanding officer (now a struggling innkeeper – played by Dean Jagger)....

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Thanksgiving-Food

REASONS TO LOVE THANKSGIVING

With Christmas decorations hitting the storefront as early as late September, it just seems ike Thanksgiving doesn’t get the attention it deserves; I’m not really sure why. Maybe it’s because the holiday falls between Halloween and Christmas, two occasions people really put a lot of effort into. But for me, Thanksgiving is as good as...

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young-man-book-on-head

TELL EMOTIONAL STORIES

When clients ask us to describe the most effective content that can be shared, I always give the answer “if you have the choice, tell emotional stories.” That answer is then followed up with the statement “Trust me, an emotional story will always leave a lasting impression.” From Dove’s “Real Beauty” and Procter & Gamble’s...

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CONNECTED

Have you ever considered there are tens of thousands of businesses making many millions a year in profits that don’t give any real attention to things like twitter, blogs or Facebook? Are they all wrong? Have they missed out? Or is the joke really on us? Every day these successful companies do business through personal...

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alphabet-soup

78MADISON’S ABC’s OF BUSINESS SUCCESS

A Attitude affects outcome. Bad attitudes will destroy a company. B Believe; and be an advocate for your clients/customers, always. C Collaboration drives the best in creative thinking. D Demand excellence in everything you do. E Engage with energy, efficiency, and enthusiasm. F Forget about being right; Just do what is right. G Growing your...

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